The Success Of BMW Company Assignment Example | Topics and Well Written Essays - 2000 words

The Success Of BMW Company - Assignment Example It explains the reason why the company has chosen focussed differentiation as the most suitable alternative. The strategy to produce luxury cars of the best quality using the latest technology provides reasons why it has evolved as the most luxurious brands used by the high-income groups in society. Then, the project assesses the key resources and capabilities which have been used by the company in the last five years. Lastly, the company’s present strategies have been evaluated in comparison to its future competition in terms of suitability, feasibility, and acceptability. The critical success factors identify the key issues that organizations should focus on to attain success. It refers to the specific areas where satisfactory results would yield competitive success for the individual, department or department. The critical factors which account for the success of BMW include industry, competitive strategies, environmental factors, managerial position and temporal factors. The most important factor that has been the key to the company’s progress towards success is its brand image. Its brand strength is so high that it allows product changes to take place smoothly and without any hurdles. It can easily introduce new products in the market without losing its share of the market. The company would also continue to attain success as long as the new products introduced under the original brand continues to meet customer requirements in terms of image, quality, and value (Ward, Srikanthan & Neil, 1990, p.10). The automobile industry has been undergoing a process of transition since the last few years. The number of suppliers is supposed to come down from 5500 to 2800 by 2015. Among the independent manufacturer's mention may be made of Fiat, Ford, Honda, and Porsche. The BMW has to compete with the above companies to be in the limelight.